No. 47Hand work is passed on for generations for a reason. Know why.

We’re passionate about well-crafted brands but we’re not for everyone. Gauge your organization’s level of alignment and fit with CRAFTED in 10 different areas. Take Our Quick Test.

Story

We’ve always had a passion for the well-crafted.
Our mission now is to celebrate it.

We believe the well-crafted product or service is respect, confidence and competence made visible.
Well-crafted is beauty. Order. Caring. An affirmation of our attention and our values.


Read Our Story

Process

Pre-Workshop

Before we can advise you, we need to understand what’s causing your pain. In the Pre-Workshop, CRAFTED will inventory your marketing and new business challenges. We’ll review your organizational mission, vision, and market positioning and take a look at your competition. We’ll evaluate your existing marketing plan and current marketing materials and grade your current website on its performance as a conversion-focused tool and how it stacks up to others in your industry.

CRAFTED Workshop

A two-day strategic marketing intensive experience held on-site at your facility. The CRAFTED Workshop is designed to help you see value beyond how and what your organization does, and uncover the value of why. Through a series of activities and exercises, you’ll learn how “why” can be used to supercharge sales, customer service, and marketing effectiveness. CRAFTED also will gather insights and facilitate strategic thinking that will leave you and your team inspired and energized.

Assessment/ Roadmap/ Foundation

After analyzing the information and insights gathered from the previous phases, we will create a customized Strategic Marketing RoadMap for your organization. CRAFTED's RoadMap is a comprehensive document composed of our observations, assessments, implications and recommendations for future marketing initiatives. It will determine the foundation of your brand, its point of view, voice, and personality. It will include descriptions of specific, prioritized projects — with cost ranges — that we believe would propel you expeditiously toward your goals.

Short-Term Implementation

Here we will dive in and begin to address the most pressing needs unveiled in the Strategic Marketing Roadmap. The length of this phase varies based your needs. Project types range from the immediate, i.e., designing a new booth for an upcoming tradeshow, to the foundational, i.e., revamping the website or refreshing the corporate identity. Projects also are prioritized according to business needs and multiple items are addressed concurrently.

Long-Term Implementation

While we’re working on firming up the foundation, we’ll also be making preparations to build upon it. For example, with the right conversion-focused website in place, we might tee up automated marketing technology that will enable you to run targeted email-based drip campaigns based on customer engagement levels. We would execute on the agreed-upon list of longer tail strategies for delivering consistent and effective customer experiences that lead to a lifetime of loyalty.

Before we can advise you, we need to understand what’s causing your pain. In the
Pre-Workshop, CRAFTED will inventory your marketing and new business challenges. We’ll review your organizational mission, vision, and market positioning and take a look at your competition. We’ll evaluate your existing marketing plan and current marketing materials and grade your current website on its performance as a conversion-focused tool and how it stacks up to others in your industry.

Close

A two-day strategic marketing intensive experience held on-site at your facility. The CRAFTED Workshop is designed to help you see value beyond how and what your organization does, and uncover the value of why. Through a series of activities and exercises, you’ll learn how “why” can be used to supercharge sales, customer service, and marketing effectiveness. CRAFTED also will gather insights and facilitate strategic thinking that will leave you and your team inspired and energized. 

Close

After analyzing the information and insights gathered from the previous phases, we will create a customized Strategic Marketing RoadMap for your organization. CRAFTED's RoadMap is a comprehensive document composed of our observations, assessments, implications and recommendations for future marketing initiatives. It will determine the foundation of your brand, its point of view, voice, and personality. It will include descriptions of specific, prioritized projects — with cost ranges — that we believe would propel you expeditiously toward your goals.

Close

Here we will dive in and begin to address the most pressing needs unveiled in the Strategic Marketing Roadmap. The length of this phase varies based your needs. Project types range from the immediate, i.e., designing a new booth for an upcoming tradeshow, to the foundational, i.e., revamping the website or refreshing the corporate identity. Projects also are prioritized according to business needs and multiple items are addressed concurrently.

Close

While we’re working on firming up the foundation, we’ll also be making preparations to build upon it. For example, with the right conversion-focused website in place, we might tee up automated marketing technology that will enable you to run targeted email-based drip campaigns based on customer engagement levels. We would execute on the agreed-upon list of longer tail strategies for delivering consistent and effective customer experiences that lead to a lifetime of loyalty. 

Close


Services


  • Brand Creation & Maintenance
  • Web & Social
  • Channel Marketing Support
  • 3-Dimensional Branding
  • Brand Strategy
  • General Consulting


Our services are backed by 20 years of design experience in a multitude of disciplines
and a 
reputation for delivering well-crafted solutions that make solid business sense.  


Insights


"Lean" Marketing

Automation is at the center of much of manufacturing now, so much so that in lean manufacturing scenarios, the only human intervention needed is in the setup, the monitoring and finally, the selling of the harvested parts. Read Post

FAQ

FAQ #4
Do you have a minimum level of engagement?

Most clients start with the CRAFTED WorkshopThat said, we do take on select small projects outside of the Workshop structure. Contact us and let us know what you have in mind.


Contact

We’d Love To Hear From You.

Fill out the form to the right and we will be back in touch.

Location

1930 Abbott Street, Suite 402, Charlotte, NC 28203
Map +

Call Us

704  342  2101

Email Us

info@well-crafted.com

Let's Talk



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